Cross Channel White Papers
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Making The Move To A Tablet Point Of Sale Solution - A Research Guide To Choosing The Right Mobile POS
8/1/2018
Over the past few years, improvements in mobile devices, Wi-Fi, and cloud computing have made mobile point of sale (POS) solutions effective and affordable for businesses of all sizes. Tablets have emerged as the most popular platform for mobile POS solutions, and you may have already heard the buzz about them. There’s a reason for all the hullaballoo. In addition to integrating payments and making retail transactions more effcient than using a traditional electronic cash register (ECR), tablet POS solutions can provide robust management data.
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Adopting Omnichannel In Your Business - Enhancing Experience And Achieving Operational Excellence
8/1/2018
Consumers worldwide continue to adopt and use technology in their shopping experience. Faced with rising customer expectations and increasing competitive pressures, retailers now are prioritizing in-store innovation. Many retailers have adopted multichannel implementations, in which mobile, web, and in-store shopping are enabled but not delivered consistently to the customer.
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How To Sell To Spendsetters: 1/3 Of All Consumers
7/24/2018
Spendsetters represent a third of all shoppers, and 52% of millennials. Unlike millennials though, the term Spendsetter isn’t age-specific, rather it reflects lifestyles and shopping habits. Spendsetters are early adopters, rather than change resistors. They embrace, and sometimes demand, new solutions driven by emerging technology. Retailers simply cannot afford to ignore this growing 33% of the market.
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Small Businesses Are Out Of Time To Get Online
7/16/2018
As consumers shift to online channels for their purchases, it is heavily affecting large brick and mortar retailers. However, what is the impact on small to medium-sized businesses, or SMBs, and local retailers?
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Don’t Let The RFID Opportunity Pass You By
7/13/2018
Item level RFID tagging can help retail operations run smoother, faster, and with more agility, so why are some retailers still waiting to get started? Some misconceptions have influenced retail executives’ views on RFID. Greater education and surfacing some basic facts about the technology’s scalability and return on investment (ROI) could be helpful to move any stalled conversations forward.
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Old-Time Values Blend With New Technology
6/26/2018
Competing with big-box retailers has become par for the course for SMBs. One sports retailer is using a retail management system to remain true to its customers and increase sales.
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Retail Merchandise Planning Imperatives
6/11/2018
Retail is not dead, but the traditional retail model is.
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Email Marketing And The Importance Of Personalization
5/29/2018
Email is the simplest and most cost-effective way to reach consumers, delivering ROI of up to 3,800 percent. Yet, many receive a failing grade for their email marketing campaigns. Understanding the power of digital marketing to reach consumers can be a game changer for your business.
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The Virtual Marketplace Is Changing The Age-Old Rules Of Commerce
4/23/2018
There is something almost quaint about the word “marketplace.” It conjures up images of people hawking spices and fruit from busy stalls as pedestrians stroll past in a leisurely manner. Those days are almost entirely gone. Today’s consumers typically aren’t at a bazaar. Nor are they headed to a row of small shops on Main Street or driving out to the large suburban mall to window shop. Instead, an ever-increasing amount of the time, they are online.
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Staying Competitive With Empowered Consumers
4/19/2018
To build engagement and understand customers, you have to know who they are, what they want, and what’s important to them. The good news is, there is a lot of data to aid in this understanding.