Cross Channel White Papers

31. Overstock.com's Analytics Journey To A More Personalized Shopping Experience 1/25/2018

    Craig Kelly, group product manager for Overstock.com, explains how the internet retailer was able to deliver data science at scale and improve data science velocity by over 500 percent resulting in an improved customer experience. Overstock.com also decreased the cost of moving models to production by nearly 50 percent and data scientists can stand up new models five times faster than previously required.

32. Over- And Under-Supplying Hurts Profits: A New Methodology To Help Retailers Improve Inventory Decisions 1/18/2018

    With the madness of Black Friday and holiday shopping behind us, retailers are taking stock of inventory. Matching expensive supply to uncertain demand each holiday season — and beyond — remains a central problem they and their suppliers face.

33. How Retailers Used Messaging To Gain An Advantage During The Holiday Shopping Season 1/12/2018

    Retailers used messaging to effectively reach and re-engage their audience during the holiday season, but this is by no means a seasonal-only play. With people spending exponentially more time on mobile than at the mall, retailers hoping to get ahead in 2018 must consider messaging as an integral part of their mobile marketing strategy.

34. 4 Retail Logistics Trends That Will Impact You In 2018 1/8/2018

    According to MasterCard SpendingPulse, U.S. retail spending — excluding automotive — was up 4.9 percent in 2017 compared to the same period last year. Some of the largest jumps were seen in electronics and appliances (up 7.5 percent), jewelry (up 5.9 percent), and home furnishings and home improvement (up 5.1 percent). A more optimistic consumer willing to spend led the charge for both online and in-store shopping. For retailers, lessons learned from previous holiday seasons were also applied. Assuming this momentum continues, following are four logistics trends you can expect to affect retail in the coming year.

35. The Future Of Digital Transformation In Retail 1/4/2018

    New, emerging models indicate that, overall, retail is growing at a decent rate of 3 percent while online shopping is growing by 20 percent.  Interestingly enough, online growth isn’t only being attributed to online players, but also to brick and mortar (B&M) retailers which are increasing their online offerings. Ravi Kanniganti, Director Vertical Marketing Strategy, Retail and Hospitality for Zebra Technologies recently took time to talk about how technology is aiding the comeback of B&M stores. Read on to find out what Kanniganti thinks about the present and future status of retail’s digital transformation.

36. Using Tech The Right Way: 3 Retail Success Stories 12/22/2017

    It’s not easy being retail these days. Store rents are high, good staff is expensive, inventory management is trying, and online offers are tantalizing. But brick-and-mortar retailers are rallying and committing themselves to become destinations worth visiting. Here’s how three different stores are picking up the gauntlet.

37. How To Get More From Your Remote Monitoring System 12/20/2017

    Effective utilization of remote monitoring can improve your company’s employee productivity and compliance, reduce your losses, and maximize your investment in camera systems.

38. How To Make Gift Cards Keep On Giving 12/12/2017

    Gift cards are easy to sell and people want them. But how do retailers make the most of this platform as an entry point for new customers? How do you make sure the recipients of your company’s gift card do not become part of the 6 to 10 percent of gift card recipients who never redeem their card? When these customers do come in, how can you ensure they are not “one-and-done?”

39. Next-Gen Security Is Crucial To The Digital Transformation Of Omni-Channel Retail 12/6/2017

    Because data fuels digital transformation, retailers are prime targets for cybercriminals to launch advanced attacks. If digital initiatives are not strategically developed and deployed with security serving as a foundation to the entire process, it can become a vicious — as opposed to virtuous — cycle.

40. How To Use The Holiday Shopping Season To Bond With Your Customers 11/21/2017

    Unlike websites, stores can inspire their customers into loyalty with a single shopping experience. Great store brands capitalize on the holiday shopping season to build brand bonds with the power to extend well beyond January. Retail brands that will win this holiday season — and the rest of the year — employ many of the following strategies. By Deb Gabor, founder, Sol Marketing