Cross Channel White Papers
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Insights Are Uniquely Tied To Location
4/19/2018
Location-based technology provides insights that retailers can’t find anywhere else. It allows the interrogation of structured and unstructured data about customer interactions with retailers across channels. Smart maps show where people work and play, where they travel, and what their priorities are. That data is critical to strengthening customer engagement.
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Customer Centricity In The New Retail Landscape
4/19/2018
It’s more important than ever to be customer-centric, because competitors reach customers across channels with increasing velocity. Successful companies use data to maintain a very sharp focus on enhancing their value proposition. Location data is critical to understanding customers and adding value to their retail experiences.
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Confused About Blockchain And Cryptocurrency? Read On.
4/19/2018
Blockchain and cryptocurrency: the beloved buzzwords of the technology world. Due to their radical potential, these emerging technologies have been shrouded in doubt and confusion. Yet, even as awareness and adoption have steadily grown in recent years, many experts venture to call this silent revolution the fastest growing digital technology since the internet.
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The Five Trends Transforming The Future Of Retail
4/19/2018
Yesterday’s amazing is today’s expected. That’s a vital point retailers need to understand according to Dana Telsey, CEO and Chief Research Officer at Telsey Advisory Group. Telsey provided an overview of the evolving retail landscape during NetSuite’s recent webinar, Revolutionizing Retail, as well as the key trends hitting the industry and the five top things what will transform the future of retail.
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Store Brands Need Standardized Product Identification To Compete Online
4/17/2018
One of the many significant changes taking place in retail is store brand — or private label — product sales are showing impressive growth compared with traditional and national brands. Many retailers are not currently set up to optimize online sales of their store brands and are missing an opportunity to take advantage of the power of private label sales via digital channels. By implementing GS1 Standards and accurately assigning GS1 Global Trade Item Numbers (GTINs) — commonly known as U.P.C.s — to their store brand products, they can deliver a consistent, omni-channel shopping experience, grow their sales, and improve customer satisfaction.
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Don’t Underestimate The Importance Of Monitoring Your Consumer’s Experience
4/4/2018
E-commerce companies need a multi-pronged approach to monitoring systems and maintaining visibility during a customer’s experience — all the way through to the checkout process. Successful companies know a positive, trouble-free customer experience and fast page load times lead to increased revenue.
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In Retail, It’s All About Change
3/21/2018
Looking at the retail market and IT ecosystem supporting it, 2017 was a year of dramatic change as the trend toward online shopping gained even more momentum.
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Why Agile Merchandising Is A Win-Win For Retailers
3/12/2018
Partnering with brand reps to provide fun, profitable in-store promotions, displays, and buying experiences is one part art and one part science. But it always starts with a passion for meeting the needs of today’s wired-up and infinitely distracted consumer, especially as the retail sector continues to undergo massive transformation powered by changing consumer tastes, cost pressures, and the growth of online channels. Not to mention the resurgence of niche retailers and other direct channels that strive to offer greater convenience and unique value added services or packaging. Meanwhile, more funding continues to flow into upstart brands and new retail concepts driven by Amazon and other innovators, creating both a lot of noise and opportunity. To stand-out and succeed, retail merchandisers need to move fast, use their data, and think like a disruptor.
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Making The Most Of Data Migration
3/9/2018
When organizations embark on major data migration projects, many assume their vendor will do much of the upfront planning, data clean-up, and extracts. After all, that's the way it used to be. But things have changed. Vendors have shifted much of the data migration burden to their customers. Now, to reduce their quotes and shift risks, more software implementers are making data migration their customers' responsibility.
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Is Retail Out Of The Woods?
3/8/2018
In 2017, the U.S. retail industry experienced unprecedented turbulence and many in the industry see more challenges to come in 2018. The impact of Amazon and other online retailers has disrupted how retailers do business and reach consumers. Store closings have reached record levels. Numerous large, well-known retail companies have filed for bankruptcy, restructured, and in many cases closed down their businesses. The continuing evolution of shoppers creates new demands on retailers that impact all aspects of the business, from stores to backstage operations to information technology and supply chain capabilities — including home delivery. The disruption continues to drive concern with investors, creditors, industry analysts, and — most of all — companies themselves.