Cross Channel White Papers
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How To Get More From Your Remote Monitoring System
12/20/2017
Effective utilization of remote monitoring can improve your company’s employee productivity and compliance, reduce your losses, and maximize your investment in camera systems.
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How To Make Gift Cards Keep On Giving
12/12/2017
Gift cards are easy to sell and people want them. But how do retailers make the most of this platform as an entry point for new customers? How do you make sure the recipients of your company’s gift card do not become part of the 6 to 10 percent of gift card recipients who never redeem their card? When these customers do come in, how can you ensure they are not “one-and-done?”
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Next-Gen Security Is Crucial To The Digital Transformation Of Omni-Channel Retail
12/6/2017
Because data fuels digital transformation, retailers are prime targets for cybercriminals to launch advanced attacks. If digital initiatives are not strategically developed and deployed with security serving as a foundation to the entire process, it can become a vicious — as opposed to virtuous — cycle.
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How To Use The Holiday Shopping Season To Bond With Your Customers
11/21/2017
Unlike websites, stores can inspire their customers into loyalty with a single shopping experience. Great store brands capitalize on the holiday shopping season to build brand bonds with the power to extend well beyond January. Retail brands that will win this holiday season — and the rest of the year — employ many of the following strategies. By Deb Gabor, founder, Sol Marketing
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Why Isn’t Retail High-Tech?
11/17/2017
Ask most retail store employees today what’s the most high-tech equipment they use in their jobs on a regular basis and they’ll probably tell you it’s their handheld barcode scanner; technology widely adopted and reliably deployed since 1982 — the same year the Commodore 64 was released. This is not an industry that quickly embraces new gadgets. By Justin Patton, Director of the Auburn University RFID Lab
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The Importance Of Gift Cards During The Holidays
11/13/2017
The weather outside is frightful, and with the cold comes preparations for the holiday rush. That’s because the majority of US retailers say they get 20% or more of their annual sales during the winter holiday season. During the upcoming frenzy of gift giving, the value of a gift card program cannot be overstated.
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What’s “In Store” For Retailers This Black Friday?
11/7/2017
This year Black Friday falls on November 24. To help retailers prepare to gear up for the big day, Periscope By McKinsey conducted its second annual research into consumer expectations surrounding Black Friday, including whether consumers intend to shop and, if so, their motivations for doing so as well as their desired shopping channel. What follows are some of the top-level findings from the research. By Channie Mize, General Manager for Retail, Periscope® By McKinsey
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Is E-Commerce Really All That Different From Brick-And-Mortar?
11/2/2017
Believe it or not, e-commerce isn’t that much different than brick-and-mortar retail. While e-commerce is a completely different medium and shopping experience physically, it shares the same principles that make a retail store successful. Crazy? Maybe. But, while most retailers believe they are a completely different experience, the factors that drive why customers decide to purchase are the same. What really makes a consumer shop online at a particular website versus another are the same reasons they would shop at a particular retail store over another: customer experience. By Ryan Alovis, LensDirect
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Winning In An Omni-Channel Retail World
10/24/2017
The concept of omni-channel retail has evolved rapidly over the last few years. Once considered an over-hyped trend, it’s become the new retail paradigm, driven by customer shopping habits that increasingly engage across multiple devices and shopping venues. It’s no longer an option to deliver a consistent and ubiquitous shopping experience across channels; it’s a matter of survival.
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IoT: What Its Role Is Now And What It Will Be In The Future
5/12/2017
The Internet of Things (IoT) is, realistically, still in its infancy. Sure, IoT is already making a mark on retail, but what does IoT’s future look like? Michelle Covey is Vice President of Apparel and General Merchandise for GS1 US, the organization best known as the administrators of the UPC barcode but on that also helps retail companies leverage RFID for inventory visibility.