Featured Video Analytics Content
-
There Is An Elephant In The Room!
8/7/2013
We hear every day about all the great innovations that are available today and the need for retailers to be “omni-channel” ready. The truth is most retailers would just like to get out of the twentieth century! What I see is that most retail businesses (especially mid-market) are still being run on legacy systems.
-
Have You Checked The Culture Of Your Company Lately?
8/1/2013
People buy from people. Trust is key and your people in your store, call center or even in some back room cubicle doing accounts payable, must be authentic and sincere about their relationship with the customer. You cannot dictate culture.
-
Why A Rugged Mobile Computing Solution Is The Better Choice
7/29/2013
Most of us don’t have much trouble understanding the value of rugged mobile solutions in extreme environments – like mining or oil & gas, but many of us don’t immediately recognize the reasons for a rugged mobile computing solution in less extreme environments – like general field service, healthcare and retail.
-
It Is All About Expectations!
7/25/2013
Generally most of us do not have high expectations when going into a retail store. Most of my experiences have been either a sales associate is standing over my shoulder being an irritant or you cannot find anyone. I have actually seen in a number of big box retailers sales associates looking down at the floor as they walk past you so as to not make eye contact. This is why I keep writing about the magic point of engagement with your customers.
-
Are You Missing The Art Of Customer Engagement?
7/23/2013
The sales associate platform is what I called it a number of years ago. When we talk about specialty and department store retail there is a somewhat different customer engagement model than in many other segments like grocery, convenience and quick service. These segments are focused and heavily reliant on the customer engagement occurring on the floor.
-
Finish Line And Verizon Wireless Boost Engagement With Mobile POS
7/18/2013
Verizon Wireless and Finish Line increased customer engagement and overcame numerous in-store challenges with the addition of rugged tablet PCs for mobile POS and customer service.
-
“Loyalty? If you want loyalty buy a dog!” Part ll
7/10/2013
“Loyalty is faithfulness or a devotion to a person, country, group, or cause. Philosophers disagree as to what things one can be loyal to. Some, argue that one can be loyal to a broad range of things, while others argue that it is only possible for loyalty to be to another person and that it is strictly interpersonal.” – Wikipedia. I recently wrote a blog where I stated I was loyal to Publix.
-
“Loyalty? If You Want Loyalty, Buy A Dog!”
7/8/2013
I remember speaking to a department store retailer many years ago about what exactly customer loyalty was, and he said to me, “Loyalty? If you want loyalty, buy a dog!” I have never forgotten that phrase, and it still makes me laugh. What does having a loyal customer mean? In sports, it means that even if your team is losing this year, you’re still buying season tickets. Unfortunately, customers do not feel the same way about retailers as they do about their sports teams. How many customers do you know that will continue to shop at a retailer that is neglecting them and not taking the time to discover and satisfy their needs?
-
Nothing New Under The Sun!
6/28/2013
The switch from service to product was subtle and took a number of years to fully catch on. It was a race for who could get big enough to control product price. In retail the focus until late has always been about operational optimization in the form of product costs vs price sold. Nothing about customers or service was focused on because the value proposition was the lowest price. Hence customers like Wal-Mart grew to be gigantic and the good old great service companies I remember like Sears became a shadow of what they once were or gone.
-
The Best Path To Mobile POS
6/5/2013
There’s no question that today’s retailers are embracing mobility to enhance existing workflows and to add new workflows. The question is: what is the best way to go mobile? Add on to existing systems or replace them entirely?