Contributed Editorial

  1. Conversational Commerce Becomes The Preferred Customer Service Solution
    6/13/2017

    The evolution of technology has reached the point where consumers are communicating digitally more than ever before. The web, mobile marketing, and smartphone applications have become the vessel of daily interactions and it is difficult to imagine what new innovation will surpass these well-established tools. One technology being positioned as the next big thing, looking to steal the technological spotlight, is chatbots

  2. Why Team Communication Is Key For A Mobile Workforce And Improved Customer Experience
    6/12/2017

    Various teams at different levels of a retail organization need to communicate in specific ways with each other and with other levels. Employees at headquarters communicate very differently with each other than store associates do. But what remains consistent is the fact information from headquarters needs to get to various other levels of the organization, and other levels of the organization need to get information back to headquarters.

  3. Why Retailers Are Shifting To Mobile-First Communication
    6/5/2017

    There are many factors behind the shift retailers are experiencing in how they are expected to communicate with their workforce — factors suggesting mobile is the preferred method. First, there has been a tremendous influx of millennials entering the workforce in recent years. Their work style has been heavily influenced by the fact they are the first generation to grow up with technology, computers, and smartphones as part of their everyday lives.

  4. Top 5 Tech Investment Ideas To Make Your QSR More Successful
    6/1/2017

    According to the latest research from the National Restaurant Association (NRA), restaurant-industry sales are trending upward this year and projected to reach $798.7 billion by year’s end, a 4.3 percent gain over 2016. Quick service restaurant (QSR) and fast-casual sales are expected to reach $233.7 billion this year, representing a 5.3 percent gain over 2016.

  5. How Successful Retailers Leverage Data To Schedule Associates
    6/1/2017

    We’ve all seen recent stories about the demise of physical retail — shuttering malls, brands declaring Chapter 11, and constant iterations of layoffs. The industry is undoubtedly in a stage of contraction; however, it’s not dying off. In fact, there are many brick-and-mortar retailers performing well and opening new stores. At the same time, many online-only retailers are opening brick-and-mortar locations thanks to the cost of online advertising, the limited nature of attracting new customers online, and the inherent loyal bond that retailers are able to form through in-person interactions.

  6. Do You Support The Modern Omni-Channel Customer Journey?
    5/31/2017

    Retailers can’t always assume customers will walk into a physical store during normal business hours, find a product, get the information they need from an associate, and make a purchase. This type of traditional transactional behavior still occurs, but consumers’ buying patterns have transformed in recent years. Now a buying decision isn’t just a single event—it’s the last step in an omni-channel customer journey.

  7. 15 Secrets To Hiring The Right Employee (And How To Leverage Them)
    5/31/2017

    No matter what industry you work in, finding the right candidate for the job is crucial. High employee turnover can cost companies big. According to HR firm Zane Benefits, turnover could cost as much as 20% of a mid-range employee’s salary. That’s a big chunk of your bottom line.

  8. The Benefits Of Data Analysis Range From C-Suite To Part-Time Associates
    5/23/2017

    Retail has always been a numbers game. Metrics, KPIs, business intelligence, Big Data — you can’t escape the math if you expect to be profitable. The difference today is the massive amount of data available and variety of sources feeding the data machine. We’ve migrated from simply pulling numbers from our cash registers at the end of the day to cash registers, credit card processors, e-commerce sites, social media, email marketing, loyalty programs, and rewards cards all simultaneously making database deposits.

  9. E-Commerce Set To Transform B2B, Manufacturing, And Distribution
    5/16/2017

    The internet disrupted everything from education to government to personal communications. E-Commerce turned brick-and-mortar retail, transportation, entertainment, and logistics upside down. Now, in the business-to-business (B2B) space, a convergence of maturing technologies is set to disrupt supply chains, distribution networks, and inventory management — just for starters.

  10. Stop Asking How To Be Productive: 5 Free iPhone Apps To Organize Your Life
    5/3/2017

    The iPhone has revolutionized how we work, socialize, and how we go about managing our day to day tasks. And yet, the most popular smartphone of our time is still underused as the productivity center that it truly is. You’d be amazed how the tools on your iPhone can teach you how to be productive in no time. Even the laziest person out there uses apps on their iPhone, so why not put your time into learning how to be productive instead of playing Angry Birds or using Snapchat Filters.