Articles By Christine Kern
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Eye Tracking And Virtual Reality Comes Together For Researchers In Retail
7/3/2017
A new solution applying eye tracking research to immersive virtual reality environments could have immense possibilities for retailers. Global eye tracking leader Tobii Pro has announced the development of Tobii Pro VR Integration, a new solution that unlocks new research possibilities for retailers, advertisers and marketers.
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Walmart Raises The Stakes Against Amazon To The Cloud
6/30/2017
The Wall Street Journal reported that Walmart has apparently told its technology vendors that if they want the retail giant’s business, they need to ensure that none of its applications are being run on Amazon Web Services., but to shift them to alternative services like Microsoft’s Azure. This is raising the battle between Amazon and Walmart to new levels, according to Fox Business News.
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New Survey Finds Retail Shrink Increased To $48.9 Billion In 2016
6/28/2017
While retailers are being proactive in combatting crime, much work remains to be done.
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New Ikea Augmented Reality App Leverages Technology To Drive E-Commerce
6/27/2017
40 percent of consumers say they would consider using VR to purchase household goods.
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Acquisitions Make Consumers More Likely To Shop With Parent Companies
6/26/2017
While Amazon announced its plan for a grocery takeover with the $310 billion acquisition of Whole Foods, Walmart has its sights set more on luxury retail with a $310M acquisition of Bonobos.
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Acquisition Of Whole Foods Could Place Amazon As Clear E-Grocery Market Leader
6/22/2017
Amazon is buying Whole Foods in a deal worth roughly $13.7 billion, a move that speaks volumes about the future of the rapidly growing e-grocery market. The move falls in line with Amazon’s recent forays into the grocery industry as well as their ever expanding distribution presence.
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Walmart Testing Delivery By Store Associates To Help With Fulfillment
6/21/2017
Walmart has announced that it is Beta-testing a new service that leverages its store associates to help with the fulfilment of online orders by delivering items directly to customer homes. As the blog post asserts, “Not only can this cut shipping costs and get packages to their final destinations faster and more efficiently, it creates a special win-win-win for customers, associates, and the business.”
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Walmart Upgrades Walmart Pay For Nearly Instant Access To Credit Options
6/20/2017
Walmart has announced the introduction of a new feature on its mobile payment application that allows customers to start using store branded credit cards immediately, according to a blog post by the company. The Walmart Pay electronic wallet now gives nearly instant access to Walmart credit cards at all store locations and online after customers are approved — even before a plastic card arrives by mail.
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Study Finds 25 Percent Of Retail Sales Associates Lack Proper Digital Technology Training
6/16/2017
72 percent of associates are more likely to stay with a retailer if given the right tools and technology.
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Walmart Leverages VR For HR Associate Training
6/15/2017
Walmart has announced that it has debuted virtual reality tools as part of its training program at 31 of its training facilities in recent months, with plans to expand the program in the near future. According to a company blog post, VR technology provided by Strivr Labs is being utilized to help employees prepare for busy store conditions or to help them learn to perform tasks in stores.