Articles By Christine Kern

  1. JCPenney Adopts Apple Pay And Integrates Its Store Card And Loyalty Points

    When Apple Pay debuted in the fall of 2014, it was accepted by some 220,000 retailers nationwide, as Retail Insights reported, with early adopters including Macy’s, Bloomingdales, Walgreens, Staples, Subway, Nike, Subway, Petco, Radio Shack, Chevron, and McDonalds. As retailers and merchants continue to search for ways to entice shoppers with convenience, the list of adopters has steadily grown.

  2. Study Finds Retailers Are Looking To AI To Bridge The Gap

    More than 86 percent of CMOs are planning to invest in machine learning and AI in 2017.

  3. Bon-Ton Adopts RFID Technology To Improve Customer Experience And Sales Efficiency

    Handheld RFID system allow quick and efficient restocking and increases associate productivity.

  4. David’s Bridal Adopts AI To Help Boost Sales

    Partnership with Curalate creates pop-up landing pages from social media.

  5. Amazon Spark Feature Allows Users To Shop Via Social Media

    Amazon has launched a new content feature on its Amazon mobile app that takes allows users to shop items they see in photos and read about in posts generated by others, according to TechCrunch. Called Amazon Spark, this product discovery feature takes its cues from Social Media. Amazon describes it as “a place to discover things from people who share your interests…Spark makes it easy to discover – and shop – stories and ideas from a community that likes what you like.”

  6. Target Ends Cartwheel Perks And Merges It Into Its Main Target App

    Target has announced that it is ending a pilot rewards program via the Cartwheel app, but promises that something better is in the works for customers, according to CNBC. The pilot ran for approximately a year in five markets, including Denver, Houston, San Diego, St. Louis, and Raleigh-Durham. Existing users have until August 27 to earn points and September 27 to redeem them.

  7. 4 Questions Retailers Should Ask Before Making Technical Investments

    As retailers like Nike are establishing direct-to-consumer options on Amazon and traditional brick-and-mortar stores like Macy’s are investing in digital strategies both in-store and online, there is an emerging need for retailers to evaluate how to approach their digital initiatives in a way that will truly benefit their bottom line.

  8. Voice Ordering Is The New Frontier For Retailers

    Voice ordering is the next frontier for retailers, according to the f Walker Sands’ fourth annual report, “Future of Retail 2017,” which found that one in five consumers (19 percent) said that they have made a voice purchase using Amazon Echo or another digital home assistant, while another third (33 percent) say they plan to do so in the next year.

  9. Walmart Launches New National Competition For VR Developers

    Innov8: V-commerce seeks applications for technologies that will shape the future of commerce.

  10. Walmart Celebrates Graduates From Its First Walmart Academy Training Program

    Academies aim to train supervisors, managers, and assistant managers nationwide.