Articles By Megan Zielinski
-
Staples Advantage Offers Secure IT Device Recycling Program
8/20/2014
Now businesses can conveniently recycle old electronics through newly-launched Technology Recycling Service, provided by Staples business division, Staples Advantage, in partnership with Electronic Recycler International, Inc. (ERI). The program allows for large quantities of electronics to be disposed of properly, reducing the amount of e-waste exposed in the environment.
-
Gap Launches @GapKids Social Channels
8/19/2014
Gap recently launched an engaging contest, GapKids Class of 2014, welcoming parents to share their favorite photos of their children through social media for the chance to appear in store windows representing the brand in 2015, making it the sixth year of its Casting Call program.
-
Nearly Half Of Top 100 Retailers Testing Beacons In 2014
8/18/2014
As smartphone adoption and capabilities continue to expand, new innovative marketing techniques are beginning to emerge, including the integration of beacons in retail locations—the cost-friendly, in-store “GPS” network directs each smartphone user to personalized recommendations and notifications inside brick and mortar stores, enhancing the shopping experience and creating growth of in-store traffic and sales.
-
JCPenney's New Brooklyn Store's Sustainable Technologies Save 45% On Energy Costs
8/12/2014
JCPenney announced the upcoming grand opening of the very first Brooklyn, NYC store—designed with innovative and sustainable features, and eye-catching details exclusively incorporated into the new store.
-
Belk Connecting With Millennials Through Digital Campaigns
8/12/2014
Belk, country’s largest family-owned and operated department store, has partnered with HelloWorld, developer of digital and social marketing platforms, creating a digital campaign “Modern Southern Style Concert Sweepstakes,” to better interact with the company’s younger customers, “the future of the customer base.”
-
Amazon Expands Same-Day Delivery Service To Six More Cities
8/11/2014
As of last week, customers in six additional cities can now enjoy Same-Day Delivery “Get It Today” service at Amazon.com with over a million necessities and everyday supplies available to be delivered in just hours upon ordering, and at one single low-cost price for as much items ordered through Amazon Prime.
-
Nordstrom Improves “Assisted Commerce” By Acquiring Trunk Club
8/6/2014
Nordstrom recently revealed it will acquire Trunk Club, a personalized men’s clothing service—further enhancing the shopping experience for Nordstrom male shoppers with the unique stylist assistance and fashionable selections the Trunk Club offers.
-
GameStop Implements Beacon-Based Solution, Boosts In-Store Personalized Offers
8/4/2014
GameStop, worldwide leader in sales of video games and consumer electronics, announced its GameStop Technology Institute is partnering with three major innovative technology providers including Shelfbucks, BestFit Mobile, and Dynamic Signal, creating updated solutions to enhance the in-store and online experience for customers.
-
Amazon Steps Up Innovation With 3D Printed Products
7/30/2014
Amazon introduced its new 3D Printed Products store, enabling customers to create customized products from over 200 designs including jewelry, dog tags, miniature swords, decorative vases, and replica bobble head figures. The new store is one of the largest online 3D sites featuring easy search tools, engaging 3D performances, and a unique personalization widget.
-
Kmart Broadens Fulfillment Services For Shop Your Way Members
7/29/2014
Kmart ‘Shop Your Way’ customers can now “Pay In Store” by browsing products online and pick them up in a local Kmart store. In addition, Shop Your Way members may cash personal checks up to $500, and payroll and government checks up to $2,000 in-store with only a charge fee of $1 or less, an exclusive members-only service providing the convenience of cashing checks directly from where they shop at an affordable rate.