Cross-Channel Executive Commentary
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Achieving True Cloud Differentiation: Why Being “On the Cloud” Is Not Enough
3/29/2016
Many retailers have already migrated critical business operations to the cloud. Incorporating cloud technology as a core business differentiator is top of mind; a recent IDC research study predicted the overall cloud market would grow from $118 billion in 2015 to over $200 billion by 2018.
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Is Your Field Team Making The Most Out Of Their Retail Store Visits?
3/21/2016
Field teams form a powerful front line— visiting retail accounts, collecting critical data and communicating intelligence back to management. However they are conducting their business in silos, unaware of how their work plays a part in the larger enterprise. All too often field teams are simply going through the motions—asking prescribed questions without knowing the importance behind them.
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Online Shopping Isn’t Perfect
3/18/2016
We all know in-store shopping has its flaws – the lines, the crowds, the attitudes of others, but online apparel shopping isn’t free from criticism either. If you’re anything like me, you do your research before making a purchase – reading comments and reviews and trying to find a way to get free shipping. It’s such a letdown to eagerly open the package just to find out that burnt orange sweater is more of a florescent orange and that t-shirt is way too boxy to ever be considered flattering. Then comes the hassle of returning the items; so much for convenience.
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Commerce As A Service: Focus On The Customer Experience, Not The Commerce Technology
3/4/2016
According to Forrester, customers that have a great content and commerce experience spend on average 40% more on a retailer’s site then people coming just to shop. Yet, most retailers are not taking advantage of this opportunity.
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5 Killer Tips For Doubling Online Customer Retention And Lifetime Value
3/3/2016
Given how difficult and expensive it is to acquire a customer, merchants should make retaining those buyers and fostering a relationship with them a priority. The good news is that technology has made it easier to take steps to dramatically increase customer retention, loyalty and lifetime value. Here are five tactics to consider.
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Top 5 Discoveries From The 2015 Holiday Shopping Season
3/3/2016
The busy holiday season is behind us and consumers have probably finished up the last of their holiday returns. But for retailers it’s a slightly different story. Although the holidays have ended, retailers are gathering data, analyzing what strategies were successful, and are already thinking about the 2016 holiday season.
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5 Ways To Build And Empower A Successful Field Team
2/18/2016
Field reps are the eyes, the ears and the first line of offense and defense for their organizations. Compliance reviews ensure that planograms and merchandising tactics are being executed correctly, and when problems occur—such as stockouts or hidden items—field teams are the first to observe and respond.
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Integrate Social With Ecommerce To Gain The Most From Both Platforms
2/16/2016
Want to stretch your social media dollars a little farther? Integrate social media with ecommerce and turn all those likes, clicks and follows into lifetime customers.
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Breaking Down The Methodology Behind Price Optimization And Becoming A Price Expert
1/26/2016
According to a 2015 study from RSR Research, 60% of retailers consider price optimization “very valuable” but only 34% of retailers have deployed a solution and are satisfied with the results. It’s taken more than 15 years for the industry to come around to this thinking, and as more retailers choose to deploy a pricing solution, they must keep in mind that pricing is a process and one that can be critical to organization’s success or failure.
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Predictive Analytics Brings Retailers Closer To Omni-Channel Customers
1/25/2016
If you’re a retailer reading this in 2016, you need to pad yourself on the back! Based on the amount of retailers that have been forced to shut their doors in 2015 alone, there is a major shift that is moving through the retail industry at full force.