Cross-Channel Executive Commentary
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An Effective Order Management System Is A Must For Ecommerce Success In 2016
1/4/2016
A robust order and inventory management system is essential for omni-channel commerce today. Without a powerful system, one that supports “the buy anywhere, fulfill from anywhere and return anywhere” strategy, your business isn’t going to succeed.
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Is Location-Based Delivery Right for Your Business?
12/3/2015
Many companies are strategizing to develop on demand products and services to their customers. Some major players like Amazon are creating their own services; others are using existing services such as Uber and Postmates to facilitate deliveries. But does the addition of location-based delivery make sense for all businesses?
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Take The Guesswork Out Of Retail Social Media Marketing
12/1/2015
Many retailers have come to realize that social media marketing can be a very powerful tool to help monetize social and grow their businesses. Unfortunately, many organizations piece together various social commerce offering from different vendors.
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Selecting The Right Payment Architecture For Omnichannel Engagement
11/30/2015
For retailers, the payment process is a critical part of their interaction with the shopper — and the focal point of the shopper’s in-store omnichannel experience. It touches everything from concerns over card security and shopper privacy, to the length of the checkout line.
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Beyond Payments: Increasing ROI Of Enterprise Mobility Solutions
11/30/2015
Growth is expected, as retailers have found that mPOS delivers valuable line-busting, encourages greater customer-associate interaction, provides add-on sales opportunities and offers a convenient platform for customer relationship management and loyalty programs. Each of these benefits enhances the customer experience and can drive increased sales.
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Why Ad Blocking Is A Bigger Problem (And Opportunity) Than You Think
11/23/2015
For the longest time, free mobile app and content providers had an unwritten agreement with the public, through which they would allow consumers to use an app or consume content for free, in exchange for being presented with advertisements.
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Leveraging The Social Web To Boost Sales
11/20/2015
Social sharing is now a major driver of online commerce, thanks to widgets that let customers share, like, and tweet content across their own networks. Enabling social sharing provides your business with free branding and endorsements, customer engagement opportunities and most important, increased sales.
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Who’s Making Progress On Their Holiday Lists?
11/17/2015
Between Halloween and Thanksgiving, I’m never one to start thinking about holiday gift buying until December. Occasionally I will make an online purchase during Black Friday or Cyber Monday, but it’s usually for myself.
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Why Digital Commerce Needs To “Go The Final Mile”
10/20/2015
Everyone knows the experience of visiting a traditional brick-and-mortar store is vastly different than visiting an eCommerce site. If you look at the digital experience, it is generally very easy to find the right product if you go into it knowing exactly what you need. There is an endless aisle at your fingertips.
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Transforming Store Processes To Improve Omni-Channel Fulfillment
10/19/2015
This is the final in a three-part series of articles describing how retailers can adapt their fulfillment and returns processes to address the evolving demands of omni-channel commerce using Mobile Work Execution software which complements existing information systems in stores and in DCs. This article focuses on in-store processes.