IRT Magazine And Featured News Content
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Top Retail IT Issues Getting In The Way Of Retail Workers And What To Do About Them
7/18/2022
As technology has become front and center in life and business, it is easy to see how it has reshaped today's retail landscape. Digitized consumer interactions find customers demanding first-rate operations for both online and in-store experiences. Simultaneously, frontline and digital workers live in a new reality where technology drives their day-to-day interactions and productivity.
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2D Barcodes: The Future Of Point-of-Sale?
7/18/2022
It has been 40 years since U.P.C. barcodes debuted in the retail industry, and they are starting to show their age. Practically synonymous with price checks at the grocery store, the venerable Universal Product Code (UPC) has been the industry standard for product identification. However, a new type of barcode is starting to gain traction in the market: 2D barcodes. Debuting in automotive production to track the components used in cars, 2D barcodes add a whole new dimension and layers of data, information, and connection to a scan. These include several types of barcodes such as QR codes, DataMatrix, Aztec Code, and so on. GS1 US, the not-for-profit organization responsible for administrating the Universal Product Code (U.P.C.) barcode, is calling for the industry to make a transition to 2D barcodes by 2027.
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Using Customer Segmentation To Increase Satisfaction
7/11/2022
IT professionals working toward a better marketing strategy must learn about customer segmentation. Mass marketing is most effective for enormous brands, so those working for smaller shops should find ways to make their tactics more effective. More people crave the personalization brick-and-mortar stores can offer them, especially in the digital age.
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Omnichannel Marketing Explained: Why You Should Be Adopting This Business Strategy
7/11/2022
Traditional marketing strategies have proven to be less effective. This is especially common in the online consumer market through websites and other media. Digital marketing has expanded the number of advertising possibilities for businesses to reach customers. A huge problem for businesses in the modern age is having too many potential customers opt out of purchases. This is often due to the difficulty of viewing a brand’s products/services and not having an effortless shopping experience. Omnichannel marketing is a new approach that has been highly beneficial to businesses throughout the last few years. This is why you should be adopting this business strategy in your marketing practices.
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Best Practices For Retail Brand Adoption Of NFTs
7/5/2022
The meteoric growth in the use of non-fungible tokens (NFTs) by over 11,000% in 2021 saw the term NFT elected as word of the year by Collins Dictionary and generated $23 billion in negotiations. It also had many retail brands join the NFT race as a way to change their branding and get closer to uncharted markets.
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5 Ways An Order Management System Improves Business Efficiency
7/1/2022
All retailers understand that to grow and sustain their online presence they need to invest in technology that creates a streamlined process for processing and shipping orders. It will allow them to ensure that their online stores run efficiently. The same value is often not derived from the order management infrastructure implemented. Retailers are not able to optimize their OMS to improve processes, business productivity, and customer satisfaction.
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4 Workflow Automation Tools For Retail Marketers
7/1/2022
Retail is a booming business, ranking number eight of the top 10 industries in the United States. The reason why retail is such a lucrative industry is because of its promise to provide a great shopping experience for consumers – in-store and or online.
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3 Retail Workforce Trends You Need To Know For “The Great Rehire”
7/1/2022
As businesses attempt to recover from “The Great Resignation” and usher in “The Great Rehire,” recruitment and retainment initiatives seem to be rising across the retail sector. In fact, in a recent survey from Deloitte, 83% of retailers said they were most heavily investing in recruiting and retaining employees in 2022.
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Physical And Digital Retail Converge For A Better Customer Experience
7/1/2022
The global pandemic has transformed retail. Pre-pandemic, eCommerce was booming, accelerated by the convenience of two-day shipping and fingertip access to anything the buyer desired. Two years later, as the in-person stores open up, brick-and-mortar retail is gaining favor again. The U.S. Commerce Department found that in-person shopping had increased by 22% since early 2022.
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3 Tips To Bridge The Gap Between Physical And Digital Retail Experiences
7/1/2022
Few would disagree that the customer experience journey has rapidly evolved over the past few years. The pandemic accelerated the shift to online purchasing and customers had to increase their comfort level conducting business online.