IRT Magazine And Featured News Content
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An Inside Look At Consumer Psychology; Are You Serving Up These Most Frustrating Consumer Experiences?
6/21/2022
With the growing demand for online shopping accelerated by the pandemic and businesses in nearly every sector adjusting to the new normal, retail has reached a tipping point. And yet, simply having an online presence isn’t enough. Fierce competition and unpredictable global economic forces, create new challenges for online retailers as they aim to emulate the in-store shopping experience online, from cart to door.
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What Retailers Should Know About Apple's Pay Later Rollout
6/21/2022
Internet of things (IoT) connectivity has given retailers plenty of new opportunities to connect with customers. It helps refine marketing campaigns, organize storefronts and learn how shoppers spend their time in-store. Now, retail IoT could help businesses make bigger sales.
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How Technology Helps Retailers Dominate Their Markets As Shoppers Return
6/13/2022
During the pandemic, global brick-and-mortar retailers that relied on in-store traffic saw their volume of point of sale (POS) transactions plummet as a result of forced shutdowns and closures.
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The Agile Movement Is Catching On In Retail. Here’s How To Create CX Consumers Crave
6/13/2022
Are you a perfectionist? Many of us strive for perfection in all we do. We want to perform impeccably at work, at home, and in our social lives, and in doing so, attempt the impossible.
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How Retailers Can Transition From The Surveillance Economy To The Trust Economy
6/13/2022
As customer views toward data privacy alter and rules to safeguard them increase, it is up to retailers to adapt. Consumers are becoming increasingly aware of how their data is used online and currently, the sector is failing to meet new consumer expectations, with 75% of consumers concerned about how brands use their data. With such troubling stats, it's past time for retailers to abandon their reliance on the "surveillance economy”. Now more than ever, transparency is crucial, and rightly so, especially for businesses seeking consumer trust.
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Using IT To Support Retail Marketing
6/9/2022
As digital technologies have transformed the world, IT’s role in retail has grown. Today, even brick-and-mortar stores must pay attention to technologies’ potential if they hope to remain competitive.
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How Retail Analytics Can Help You Drive Sales
6/6/2022
There are many ways that you can improve your business's sales, but one tactic that not enough people are using is analytics. Gathering and analyzing sales data can tell you volumes about how your business is working, and what can be done to improve sales in your store. Here's how you can use analytics to drive sales and achieve more success.
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How To Build An Effective Multichannel Retailing Strategy
6/2/2022
The table stakes have changed for retailers dramatically in the last two years. Brand loyalty is waning, and as McKinsey reveals, instead of holding on to their familiar brands in times of uncertainty, more than 75% of consumers switched brands, retailers, or channels as the pandemic spread. For customers today, convenience is as important as price, and personalization is more important than ever before.
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Digital Revolving Credit: Getting More Mileage From Your E-Commerce Customers
6/2/2022
Fintech solutions that offer flexible credit options allow merchants to increase average lifetime value and engender customer loyalty.
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How To Factor Retail Robotics Into Your Retail Strategy
5/26/2022
Retail robotics is key to evolving retail operations and building a next-generation customer experience. More and more retailers are adopting robotic process automation and retail robots. Integrating robotics into retail strategies can help future-proof businesses and give them an edge over competitors. There are a few key things to keep in mind when factoring in retail robotics.