Marketing & Ops Executive Commentary

  1. Guest Column: Nourishing The Forgotten Child Of Retail Marketing: How To Make The Most Of Your Flyer Power 5/26/2010
    If TV and radio advertising are a call to emotion, flyers are a call to action. Flyers are a retailer’s one opportunity for a weekly dialogue with consumers, and, at the Saturday morning breakfast table, you’d better make your voice heard. By Joe Thacker and Manu Sarna
  2. Guest Column: Flyers: The Forgotten Child Of Retail Marketing 5/26/2010
    If a retailer’s marketing department is the parent of all the different media vehicles, then TV ads are the charming first born post-graduate. Radio ads are the dependable college student. By Joe Thacker and Manu Sarna
  3. Flyers: The Forgotten Child Of Retail Marketing 5/26/2010
    If a retailer’s marketing department is the parent of all the different media vehicles, then TV ads are the charming first born post-graduate. Radio ads are the dependable college student. By Joe Thacker and Manu Sarna