Marketing & Ops Executive Commentary
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Empowering The Store Associate, Tablet PCs Enhance The Customer Experience, Guest Series Part 3
6/18/2012
As consumers become more empowered throught the endless availability of information, retailers must identify new ways to keep customers engaged. In many cases there is more data available than ever before, but if it isn’t readily accessible, and up-to-date, then its value cannot be fully realized. You can still catch up with Part 1 and Part 2. By Mary Anne Gunn, director of corporate marketing, Motion Computing
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10 Questions That Define The Budget For Your Interactive Project Guest Series Part 3
10/19/2011
Defining objectives, requirements and a budget are important disciplines to exercise before launching an in-store interactive project. By Ron Bowers, senior vice president of business development, Frank Mayer & Associates
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How To Drive Profitability By Optimizing Your Time And Labor Systems Guest Series Part 1
7/26/2011
How can retailers go beyond time and attendance to increase profitability? This three part series explores what retailers need to do next and how to drive profitability by optimizing workforce management initiatives. By Rochelle Schard, industry and product marketing, Infor WFM Workbrain
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5 Ways To Drive Customer Conversion Rates In Your Stores
7/18/2011
Same-store sales are looking a little flat and you need to find ways to deliver better results. There’s still a scent of the financial melt-down lingering, but you survived that crisis and it’s time to start getting the sales needle to move in a positive direction. By Mark Ryski, founder and CEO, HeadCount
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Guest Column: 5 Ways To Drive Customer Conversion Rates In Your Stores
7/18/2011
Same-store sales are looking a little flat and you need to find ways to deliver better results. There’s still a scent of the financial melt-down lingering, but you survived that crisis and it’s time to start getting the sales needle to move in a positive direction. By Mark Ryski, founder and CEO, HeadCount
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Making The Store As Smart As The Customer Guest Series Part 1
7/15/2011
A powerful way to improve the customer experience at retail is to prepare the sales associate to be at least as smart as the customer. Allen Buchholz, executive vice president of sales and marketing, Frank Mayer & Associates, Inc.
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Guest Column: What’s In Store For Talent?
6/8/2011
Worldwide retail operations are in the midst of fundamental change. And the ability to attract, motivate, develop and retain talent will decide who the winners and the losers are in the retail industry. By Bucky Couch, Managing Director, Lumesse
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What’s In Store For Talent?
6/8/2011
Worldwide retail operations are in the midst of fundamental change. And the ability to attract, motivate, develop and retain talent will decide who the winners and the losers are in the retail industry. By Bucky Couch, Managing Director, Lumesse
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How A Superior User Experience Goes Beyond Appearances To Drive Improved Workforce Performance Guest Series Part 3
5/18/2011
This third installment of the three-part series The Case for Performance Driven Workforce Management will review performance improvements resulting from a superior user experience that delivers high adoption of an integrated and coherent workforce management approach. By John Orr, chief strategy officer, Dayforce
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Video Analytics For Retail: Going Beyond Loss Prevention
4/26/2011
In my last column, I noted that more and better tools to combat retail theft have come to market in recent year, including video analytics software. While video analytics is most commonly deployed in loss prevention applications, it is also very useful to address a variety of other challenges. In fact, the current trend is for non-LP groups to use video analytics to improve revenues and enhance operations. Here, then, are some operations, merchandising and customer service applications for video analytics... By Marc Holtenhoff, CEO and director, Aimetis
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