Marketing & Ops Executive Commentary
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Using Tech The Right Way: 3 Retail Success Stories
12/22/2017
It’s not easy being retail these days. Store rents are high, good staff is expensive, inventory management is trying, and online offers are tantalizing. But brick-and-mortar retailers are rallying and committing themselves to become destinations worth visiting. Here’s how three different stores are picking up the gauntlet.
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How To Get More From Your Remote Monitoring System
12/20/2017
Effective utilization of remote monitoring can improve your company’s employee productivity and compliance, reduce your losses, and maximize your investment in camera systems.
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How To Make Gift Cards Keep On Giving
12/12/2017
Gift cards are easy to sell and people want them. But how do retailers make the most of this platform as an entry point for new customers? How do you make sure the recipients of your company’s gift card do not become part of the 6 to 10 percent of gift card recipients who never redeem their card? When these customers do come in, how can you ensure they are not “one-and-done?”
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How To Use The Holiday Shopping Season To Bond With Your Customers
11/21/2017
Unlike websites, stores can inspire their customers into loyalty with a single shopping experience. Great store brands capitalize on the holiday shopping season to build brand bonds with the power to extend well beyond January. Retail brands that will win this holiday season — and the rest of the year — employ many of the following strategies. By Deb Gabor, founder, Sol Marketing
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Why AI Isn't The Be-All And End-All Of Retail And Data Is
11/20/2017
Everywhere you look companies are talking about using artificial intelligence (AI), chatbots, or virtual assistants as part of their ecommerce strategy. More often than not, these types of technologies are still in the “hype” phase: a lot of speculation, but not much implementation. By Jason Woosley, SVP Product and Technology, Magento
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Email Marketing: How Top Retailers Fare When It Comes To Effectiveness
11/16/2017
Email remains one of the most valuable marketing tools for today’s retailers. In fact, most can tell you that if they stop sending emails, their sales will drop, and most watch their subscriber churn rates very closely. But beyond these measures, there’s been no real way to holistically view the general practices that can make or break a retailer’s email strategy — until now. By Nikki Baird, Managing Partner, RSR Research
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Why Your IT Department Should Focus On IT (And Not Marketing)
11/9/2017
As marketing experts become more tech-savvy and IT experts become more business savvy, the roles of these two groups come closer and closer to intersecting or even blending. However, what is often overlooked is how different their goals, priorities, and expertise really are, especially in retail organizations. By Brian Rigney, CEO, Zmags
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Retailers’ Next Big Challenge: Customer Fragmentation
11/1/2017
It’s not only Amazon putting on the pressure. Meeting the changing, segmented needs of tomorrow’s consumers has become vital for retailers’ success. By Michael Brown, partner in the Consumer Products and Retail Practice, A.T. Kearney
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WFM: The Dynamic Bread And Butter Of Holistic HCM
3/6/2013
This is part three of our four-part series exploring how retail organizations can embrace HCM technology and HCM best-practices to become more strategic. The benefits of doing so are many: Organizations reduce their high turnover rates, improve the employee experience and add efficiencies to the human resource department’s workflow directly into daily operations in the store and across the organization, freeing staff to focus on higher-level activities and to be more proactive in their work. Catch up on Part 1 and Part 2 By John Orr, chief strategy officer, Dayforce
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Are Retailers Ready for Demand Pricing?
10/10/2012
Can you imagine having a business that changes prices every day or even every hour? Actually, we do it now. By pcAmerica