Marketing & Ops Executive Commentary
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Save Money And Improve Customer Service
4/20/2009
There is no getting around it, times are tough. It is a cruel paradox that retailers face in a bad economy: Management is pushing for cost reductions while customers are demanding a better shopping experience. And where is that paradox most painfully felt? Store payroll. In the short term, payroll reductions may...
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Employee Communication In Recessionary Times
4/17/2009
Pat Quinn, Managing Director of Creative Options, tackles the concept of employee communication in recessionary times, from why you should maintain your communication program to measuring its impact. What are the expectations your customers have of you during the current economic times? As business partners the ...
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September 1, 2009: What's Your Gameplan?
3/17/2009
In 2008, the Federal Trade Commission (FTC) adopted an amended Telemarketer Sales Rule (TSR) citing consumer protection against unwanted marketing communications. As of December 1, 2008, prerecorded sales calls must provide an easy opt-out feature. More significantly, beginning September 1, 2009, automated sales...
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Thinking Outside Of The Inbox
3/13/2009
Why Email is Not Always the Best "Fit" For Retail Store Communication Like most businesses operators, retailers are eager to take advantage of web-based technologies to streamline their business processes and improve communications with their stores. Many retailers have invested in broadband infrastructure and are...
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Real-Time Insight: Using BI to Engage Customers
2/23/2009
Business intelligence (BI) technology has come a long way since it began seeing widespread adoption in the late 1990s. Initially, BI was restricted to analyzing historic data and reporting business metrics. Today, sophisticated forecasting, modeling, optimization, and decision frameworks are based upon BI's foundation.
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Psychographics: The Science Of Knowing Your Customer
2/23/2009
For many years, demographic analysis was the preferred method of examining and predicting customer behavior. However, today's digital technology has led to a more effective means of gaining insight into consumers' minds: customer analytics. Customer analytics goes far beyond demographic analysis into the realm of...
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Successful Web Self-Service: What We can Learn From Supermarket Best Practices
2/23/2009
Delivering effective web self-service is a high priority for businesses, especially those in the retail sector. While customers want greater convenience and control, providers of web self-service want to offer a great user experience that also meets their goals for cost effectiveness and revenue growth. How can...
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The Final Hurdle In The Supply Chain
2/23/2009
Every retailer's goal is to optimize inventory and business process to achieve the strongest return on investment possible. In our customer-centric driven retail world, it's critical for product assortments to match localized demand while maintaining centralized control and supply chain efficiencies. Retailers must...
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Add Mobile To The CRM Mix
2/20/2009
Marketing is undergoing a fundamental shift. The emergence of mobile marketing presents new opportunities for retailers to build lucrative customer relationships, while at the same time creating more complexity around related processes, functions, and roles. Mobile technologies like SMS (short message service) and...
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Can Video Messaging Improve Sales?
2/12/2009
Today's consumer is watching their disposable income slowly evaporate along with their 401(k). Now is the time for high-ticket electronic product sales to get a much needed lift. One traditional impediment, sales staffing, is a continuous challenge for large and small retailers: keeping their stores sufficiently...
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