Marketing & Ops Executive Commentary
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Guest Series Part 4: The Impact Workforce And Inventory Management Have On Building Customer Loyalty
12/7/2010
The blurring lines between retail verticals make it harder and harder to tell the various segments apart. This four part series has been examining these blurring lines and the impact on your workforce and inventory strategies. In Part 4, we'll focus on the integrated solutions that power these retail segments. While the lines may be blurring, the solutions that enable retailers to build customer loyalty and compete successfully are clear. By Dawn Andre, Retail Industry Expert, RedPrairie
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The Impact Workforce And Inventory Management Have On Building Customer Loyalty
12/7/2010
The blurring lines between retail verticals make it harder and harder to tell the various segments apart. This four part series has been examining these blurring lines and the impact on your workforce and inventory strategies. In Part 4, we'll focus on the integrated solutions that power these retail segments. While the lines may be blurring, the solutions that enable retailers to build customer loyalty and compete successfully are clear. By Dawn Andre, Retail Industry Expert, RedPrairie
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The 12 Small Business Marketing Phone Tips ‘Til Christmas
11/23/2010
For most of us, the holidays are also a very hectic time of year. Especially the 12 days leading up to Christmas. And that’s true even if you don’t happen to celebrate Christmas, because it still sets a very short deadline to get the word out about your business’ holiday promotions via a marketing campaign, and for getting business done in general since most of the business world seems to come to a stop from December 25 until around January 3. By Kevin Baker, Product Marketing Manager, my1voice
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Guest Column: The 12 Small Business Marketing Phone Tips ‘Til Christmas
11/23/2010
For most of us, the holidays are also a very hectic time of year. Especially the 12 days leading up to Christmas. And that’s true even if you don’t happen to celebrate Christmas, because it still sets a very short deadline to get the word out about your business’ holiday promotions via a marketing campaign, and for getting business done in general since most of the business world seems to come to a stop from December 25 until around January 3. By Kevin Baker, Product Marketing Manager, my1voice
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Article: Retailers Realize Multilingual SEO As The Key Ingredient For Successful Global Expansion
9/16/2010
In terms of investments in time and resources, there has never been a more beneficial moment for retailers to embark on international expansion. The Web opens nearly unlimited global opportunities to retailers – both large and small. By Liz Elting, co-founder and co-CEO, Translations.com and TransPerfect
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Retailers Realize Multilingual SEO As The Key Ingredient For Successful Global Expansion
9/16/2010
In terms of investments in time and resources, there has never been a more beneficial moment for retailers to embark on international expansion. The Web opens nearly unlimited global opportunities to retailers – both large and small. By Translations.com
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Designing Retail Merchandising Displays: Sell More, Lose Less Guest Series Part 1
7/15/2010
With a declining economy as backdrop, the Global Retail Theft Barometer 2009 reports that retail shrink in North America rose 8.1 percent to $114.8 billion. This was a reversal in trend and a wake-up call for retailers. By Dave King, Senior Project Leader, Frank Mayer & Associates, Inc.
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Nourishing The Forgotten Child Of Retail Marketing: How To Make The Most Of Your Flyer Power
5/26/2010
If TV and radio advertising are a call to emotion, flyers are a call to action. Flyers are a retailer’s one opportunity for a weekly dialogue with consumers, and, at the Saturday morning breakfast table, you’d better make your voice heard. By Joe Thacker and Manu Sarna
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Guest Column: Nourishing The Forgotten Child Of Retail Marketing: How To Make The Most Of Your Flyer Power
5/26/2010
If TV and radio advertising are a call to emotion, flyers are a call to action. Flyers are a retailer’s one opportunity for a weekly dialogue with consumers, and, at the Saturday morning breakfast table, you’d better make your voice heard. By Joe Thacker and Manu Sarna
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Flyers: The Forgotten Child Of Retail Marketing
5/26/2010
If a retailer’s marketing department is the parent of all the different media vehicles, then TV ads are the charming first born post-graduate. Radio ads are the dependable college student. By Joe Thacker and Manu Sarna
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