Marketing & Ops Executive Commentary
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Guest Column: Flyers: The Forgotten Child Of Retail Marketing
5/26/2010
If a retailer’s marketing department is the parent of all the different media vehicles, then TV ads are the charming first born post-graduate. Radio ads are the dependable college student. By Joe Thacker and Manu Sarna
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Understanding Energy Supply And Risk Tolerance Guest Series Part 2
4/20/2010
Over the past few years, retailers have continued to feel the effects of money spent on energy. With costs constantly on the rise, it is important for retailers to understand their energy markets and risk tolerance. While forecasters recently predicted that electricity prices would decline for the first time in seven years, they also believe oil prices will increase towards the end of 2010 due to constant growth in oil consumption. Owners need to know what options are available in regulated and deregulated markets and the risk that comes along with them. By Jim Poad, Ecova
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Plan Smarter With Energy Benchmarking Guest Series Part 1
3/29/2010
Energy management programs are all about making plans for your business’ sustainable, cost-conscious future. But as is always the case, you can’t know where you’re going until you know where you’ve been. Just like you wouldn’t start a diet without weighing yourself first, the same idea applies when it comes to cutting energy consumption. By Jim Poad, Ecova
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Winning The New Consumer - The Merchandising Perspective
3/17/2010
In the "new economy" the consumer demand for products has changed, with the consumer seeking value focused more on need vs. want. The retailer has experienced this shift through sales and profit margin slippage, and has detailed the impact through scanner data analysis of its key categories and shopper data analysis of their lower average basket sizes. The supplier has a view to this through its market share slippage, due to the shift towards more private label and value brand sales. Both the retailer and the supplier have worked to address this shift through promotion, with both sides of the desk increasing their promotion levels to record high percentages of promoted sales to non-promoted sales. By Robert Dyer, President - Dyer & Associates, LLC
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Guest Series Article 3: Winning The New Consumer - The Merchandising Perspective
3/17/2010
In the "new economy" the consumer demand for products has changed, with the consumer seeking value focused more on need vs. want. The retailer has experienced this shift through sales and profit margin slippage, and has detailed the impact through scanner data analysis of its key categories and shopper data analysis of their lower average basket sizes. The supplier has a view to this through its market share slippage, due to the shift towards more private label and value brand sales. Both the retailer and the supplier have worked to address this shift through promotion, with both sides of the desk increasing their promotion levels to record high percentages of promoted sales to non-promoted sales. By Robert Dyer, President - Dyer & Associates, LLC
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Winning The New Consumer - Marketing To The New Consumer
2/8/2010
This second article in the series Winning The New Consumer, presented by afterBOT, Inc., explores what 2010 could hold for retail and how marketing should evolve to support future growth. There will be clear winners and losers at this time next year and marketing will play a key role in determining who ends up on which side of that battle. By Erica Thompson, CRM and Marketing Expert
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Guest Series Article 2: Winning The New Consumer - Marketing To The New Consumer
2/8/2010
This second article in the series Winning The New Consumer, presented by afterBOT, Inc., explores what 2010 could hold for retail and how marketing should evolve to support future growth. There will be clear winners and losers at this time next year and marketing will play a key role in determining who ends up on which side of that battle. By Erica Thompson, CRM and Marketing Expert
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Reduce Costs And Build Customer Loyalty
9/23/2009
Retailers of all sizes can benefit from new ways to control costs, especially in today’s challenging economic times. Having a payments strategy that capitalizes on sales opportunities, reduces overall costs and builds customer loyalty is an important factor for success.
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Selling Over Social Media
9/3/2009
Social media has caused an explosion in new ways to market and sell products. But these new channels have introduced new complexities in managing product information — and new ways for it all to go wrong. Many businesses have been quick to jump on the social media bandwagon, starting to promote products to...
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What's In Store For Retailers: Mobile Retail
7/27/2009
Americans send billions of text messages every day. They chat, tweet, blog, and search, but rarely do they think of "couponing." According to The Wall Street Journal, the recent economic downturn has sparked a resurgence in coupon usage (http://www.emarketer.com/Article.aspx?R=1007164 ). Yet, printed coupons continue...