ARTICLES BY ANNA ROSE WELCH
Mobile POS To Shake Up POS Industry In 20143/21/2014
IHL Group and Smart Insights both predict mPOS to change the face of the retail industry.
Online Video Becomes Key Part Of Retailers’ E-Commerce Strategies3/21/2014
Apparel brand Alice + Olivia finds online videos on e-commerce site have ROI.
Ugg Parent Deckers Opens Omni-Channel “Innovation Lab” Store3/20/2014
Company implements innovative new technology to blur the lines between physical retail, e-commerce.
Men’s Wearhouse Launches Omni-Channel Inventory Program3/20/2014
Company ups the ante with employee-facing “Find-It” app and Reserve Online, Pick Up In-Store initiativ.
e-Commerce Goliath Alibaba’s IPO To Boost U.S. Retail Start-Ups3/19/2014
Company’s IPO could be one of the biggest IPOs since Facebook.
DSW To Spend $10 Million On Omni-Channel Enhancements In 20143/19/2014
Company continues to unite channels and boost online, in-store fulfillment services.
Social Media-Savvy Sephora Launches New Beauty Board Platform3/18/2014
Company hopes new platform will cater to mobile-savvy consumers’ demands for interactive, inspiring content.
Technology Integration Issues Challenge Retailers’ Omni-Channel Implementation3/18/2014
Retailers struggle with cross-channel visibility, sharing customer data and analytics, and associate training.
Google Eyes Physical Retail Store For Google Glass Launch3/17/2014
Company looks into opening first retail store location in NYC SoHo neighborhood.
Brands Struggle To Measure ROI When Marketing Via Twitter3/17/2014
Twitter considered an effective marketing tool for brand awareness, but paid services not catching on.