Vendor Insights

71. Is Traditional Advertising Soon To Be Dead For Retailers? 9/10/2013

    How exactly does a retailer today reach their target audience and motivate these customers to spend money with them? Is it a well thought out strategy or just doing the same thing with a few extra twists like Facebook and Twitter and hope it all works out?

72. Mobile Solution Simplifies, Improves And Expedites OSHA And EPA Compliance & Mobile Audits 9/9/2013

    For companies like WasteStrategies LLC, success is dependent on OSHA and EPA compliance.  Streamlining this process to ensure accuracy while promoting productivity and speed is key.

73. Why Do People Hired To Serve Customers Oftentimes Neglect Those Customers? 9/4/2013

    First there are many awesome customer service stories out there that prove delivering a great customer experience is not dead. I have my thoughts about why people providing customer service become calloused to their job of delighting the customer. The reasons are always found in the boardroom.

74. It Is ALL About The Customer! 8/19/2013

    My favorite subject is the customer. I have spent many years in the retail IT business, but most of what I talk about is my observations about retail from a consumer point of view. What makes me qualified to blog and consult isn't my 30 years in retail IT; it is my passion to look beyond the hype questioning fact from speculation.

75. Is It The Carrot Or The Stick For Customer Retention? 8/13/2013

    I love to hate airlines. I feel like an indentured servant always working off my rewards and benefits. All airlines are all the same to me and I have clawed my way to gold or platinum on every one of the major airlines over the last twenty five years.

76. There Is An Elephant In The Room! 8/7/2013

    We hear every day about all the great innovations that are available today and the need for retailers to be “omni-channel” ready. The truth is most retailers would just like to get out of the twentieth century! What I see is that most retail businesses (especially mid-market) are still being run on legacy systems.

77. Have You Checked The Culture Of Your Company Lately? 8/1/2013

    People buy from people. Trust is key and your people in your store, call center or even in some back room cubicle doing accounts payable, must be authentic and sincere about their relationship with the customer. You cannot dictate culture.

78. Why A Rugged Mobile Computing Solution Is The Better Choice 7/29/2013

    Most of us don’t have much trouble understanding the value of rugged mobile solutions in extreme environments – like mining or oil & gas, but many of us don’t immediately recognize the reasons for a rugged mobile computing solution in less extreme environments – like general field service, healthcare and retail.

79. It Is All About Expectations! 7/25/2013

    Generally most of us do not have high expectations when going into a retail store. Most of my experiences have been either a sales associate is standing over my shoulder being an irritant or you cannot find anyone. I have actually seen in a number of big box retailers sales associates looking down at the floor as they walk past you so as to not make eye contact. This is why I keep writing about the magic point of engagement with your customers.

80. Are You Missing The Art Of Customer Engagement? 7/23/2013

    The sales associate platform is what I called it a number of years ago. When we talk about specialty and department store retail there is a somewhat different customer engagement model than in many other segments like grocery, convenience and quick service. These segments are focused and heavily reliant on the customer engagement occurring on the floor.