For consumer goods companies with omnichannel sales, downstream demand is a key signal to consider when thinking about inventory allocation, new product launches, demand planning, and other decisions. However, not all downstream demand is created equal.
In this eBook, we explore what more than 4,000 consumers across four different regions of the world - United States, United Kingdom, Canada and Australia - value in their online experience, where opportunity exists, and how brands and retailers can execute to ensure that they maintain a competitive position as the industry continues to rapidly transform.
Spendsetters represent a third of all shoppers, and 52% of millennials. Unlike millennials though, the term Spendsetter isn’t age-specific, rather it reflects lifestyles and shopping habits. Spendsetters are early adopters, rather than change resistors. They embrace, and sometimes demand, new solutions driven by emerging technology. Retailers simply cannot afford to ignore this growing 33% of the market.
A simplistic view of the customer journey: search bar > click > add to cart can be costly. Search is not simply about helping the user find what they are looking for. Today’s consumers come to your site for experiences, and it is inspiring experiences that will keep them returning.
Customer service has become a key component of the overall customer journey, and more critically, customer lifetime value. Therefore, retailers need to invest in service options to provide choice and convenience to customers.
A Practical Guide for the 21st Century Marketing Executive, Media Buyer, Content Marketer, and PR Professional.
Email is the simplest and most cost-effective way to reach consumers, delivering ROI of up to 3,800 percent. Yet, many receive a failing grade for their email marketing campaigns. Understanding the power of digital marketing to reach consumers can be a game changer for your business.
In 2018’s hotly competitive omnichannel retail environment, it’s back-end functions like inventory optimization, fraud prevention and the evolving role of store associates and customer service representatives that are the rising stars where retailers can maximize efficiency and profits.
Many organizations' customer service efforts have relied on interactive voice response (IVR) systems for decades, even as newer channels have emerged to expand customer self-service. But IVRs have evolved well beyond their simple menu-based origins to incorporate new technologies that are incredibly well suited to modern smartphones and thus offer greater flexibility and efficiencies for serving customers.
In today's omnichannel environment, optimizing inventory across multiple stores and distribution centers is an enormous challenge impacting a retailer’s bottom line. According to research from retail analyst firm IHL Group, retailers are losing up to $1.75 trillion in overstocks and out-of-stocks every year.
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