Spendsetters represent a third of all shoppers, and 52% of millennials. Unlike millennials though, the term Spendsetter isn’t age-specific, rather it reflects lifestyles and shopping habits. Spendsetters are early adopters, rather than change resistors. They embrace, and sometimes demand, new solutions driven by emerging technology. Retailers simply cannot afford to ignore this growing 33% of the market.
A simplistic view of the customer journey: search bar > click > add to cart can be costly. Search is not simply about helping the user find what they are looking for. Today’s consumers come to your site for experiences, and it is inspiring experiences that will keep them returning.
Customer service has become a key component of the overall customer journey, and more critically, customer lifetime value. Therefore, retailers need to invest in service options to provide choice and convenience to customers.
A Practical Guide for the 21st Century Marketing Executive, Media Buyer, Content Marketer, and PR Professional.
Email is the simplest and most cost-effective way to reach consumers, delivering ROI of up to 3,800 percent. Yet, many receive a failing grade for their email marketing campaigns. Understanding the power of digital marketing to reach consumers can be a game changer for your business.
Most retailers use demand-forecasting methods that fail to provide insight into how consumers choose to have orders fulfilled. Download this report from Gartner Research for insights into order fulfillment forecasting and optimal inventory positioning using distributed order management (DOM) systems.
Many organizations' customer service efforts have relied on interactive voice response (IVR) systems for decades, even as newer channels have emerged to expand customer self-service. But IVRs have evolved well beyond their simple menu-based origins to incorporate new technologies that are incredibly well suited to modern smartphones and thus offer greater flexibility and efficiencies for serving customers.
In 2018’s hotly competitive omnichannel retail environment, it’s back-end functions like inventory optimization, fraud prevention and the evolving role of store associates and customer service representatives that are the rising stars where retailers can maximize efficiency and profits.
In today's omnichannel environment, optimizing inventory across multiple stores and distribution centers is an enormous challenge impacting a retailer’s bottom line. According to research from retail analyst firm IHL Group, retailers are losing up to $1.75 trillion in overstocks and out-of-stocks every year.
To build engagement and understand customers, you have to know who they are, what they want, and what’s important to them. The good news is, there is a lot of data to aid in this understanding.
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