A Practical Guide for the 21st Century Marketing Executive, Media Buyer, Content Marketer, and PR Professional.
Email is the simplest and most cost-effective way to reach consumers, delivering ROI of up to 3,800 percent. Yet, many receive a failing grade for their email marketing campaigns. Understanding the power of digital marketing to reach consumers can be a game changer for your business.
Most retailers use demand-forecasting methods that fail to provide insight into how consumers choose to have orders fulfilled. Download this report from Gartner Research for insights into order fulfillment forecasting and optimal inventory positioning using distributed order management (DOM) systems.
In today's omnichannel environment, optimizing inventory across multiple stores and distribution centers is an enormous challenge impacting a retailer’s bottom line. According to research from retail analyst firm IHL Group, retailers are losing up to $1.75 trillion in overstocks and out-of-stocks every year.
In 2018’s hotly competitive omnichannel retail environment, it’s back-end functions like inventory optimization, fraud prevention and the evolving role of store associates and customer service representatives that are the rising stars where retailers can maximize efficiency and profits.
Many organizations' customer service efforts have relied on interactive voice response (IVR) systems for decades, even as newer channels have emerged to expand customer self-service. But IVRs have evolved well beyond their simple menu-based origins to incorporate new technologies that are incredibly well suited to modern smartphones and thus offer greater flexibility and efficiencies for serving customers.
To build engagement and understand customers, you have to know who they are, what they want, and what’s important to them. The good news is, there is a lot of data to aid in this understanding.
Location-based technology provides insights that retailers can’t find anywhere else. It allows the interrogation of structured and unstructured data about customer interactions with retailers across channels. Smart maps show where people work and play, where they travel, and what their priorities are. That data is critical to strengthening customer engagement.
It’s more important than ever to be customer-centric, because competitors reach customers across channels with increasing velocity. Successful companies use data to maintain a very sharp focus on enhancing their value proposition. Location data is critical to understanding customers and adding value to their retail experiences.
Blockchain and cryptocurrency: the beloved buzzwords of the technology world. Due to their radical potential, these emerging technologies have been shrouded in doubt and confusion. Yet, even as awareness and adoption have steadily grown in recent years, many experts venture to call this silent revolution the fastest growing digital technology since the internet.
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