Vendor Insights

31. Do You Have A Love-Hate Relationship With Vendor-Funded Promotions? 2/21/2019

    Do you look forward to or dread managing vendor-funded promotions in your retail business? They can be a great sales driver, but they also can be complicated and time-consuming to manage

32. How Retailers Can Better Prepare To Service The Customer 12/20/2018

    As Founder and CEO of UJET, Inc., Anand Janefalkar has 15 years of experience in the technology industry and has served as a technical advisor for various startups in the Bay Area. Before to founding UJET, he served as Senior Engineering Manager at Jawbone, and also previously contributed to multiple high-profile projects at Motorola. Fadi ElTal is the head of Customer Support and Insights at Noon Home, and is behind the program’s overall launch strategy and bring up. These two recently spoke with Retail Operations Insights about customer experience, consumer loyalty, and the future of retail.

33. Not All Demand Is True Demand 8/28/2018

    For consumer goods companies with omnichannel sales, downstream demand is a key signal to consider when thinking about inventory allocation, new product launches, demand planning, and other decisions. However, not all downstream demand is created equal.

34. How To Sell To Spendsetters: 1/3 Of All Consumers 7/24/2018

    Spendsetters represent a third of all shoppers, and 52% of millennials. Unlike millennials though, the term Spendsetter isn’t age-specific, rather it reflects lifestyles and shopping habits. Spendsetters are early adopters, rather than change resistors. They embrace, and sometimes demand, new solutions driven by emerging technology. Retailers simply cannot afford to ignore this growing 33% of the market.

35. Search Beyond The Box: Innovative User Experiences For Improving E-Commerce Conversion Rates 7/11/2018

    A simplistic view of the customer journey: search bar > click > add to cart can be costly. Search is not simply about helping the user find what they are looking for. Today’s consumers come to your site for experiences, and it is inspiring experiences that will keep them returning.

36. 6 Tips For Reducing Warehouse Downtime 6/13/2018

    In today’s just-in-time-shipping work environment, downtime and other productivity wasters must be minimized for a warehouse/DC company to survive.

37. Everything You Need To Know About Marketing Analytics & AI 6/7/2018

    A Practical Guide for the 21st Century  Marketing Executive, Media Buyer,  Content Marketer, and PR Professional.

38. Email Marketing And The Importance Of Personalization 5/29/2018

    Email is the simplest and most cost-effective way to reach consumers, delivering ROI of up to 3,800 percent. Yet, many receive a failing grade for their email marketing campaigns. Understanding the power of digital marketing to reach consumers can be a game changer for your business.

39. Staying Competitive With Empowered Consumers 4/19/2018

    To build engagement and understand customers, you have to know who they are, what they want, and what’s important to them. The good news is, there is a lot of data to aid in this understanding.

40. Insights Are Uniquely Tied To Location 4/19/2018

    Location-based technology provides insights that retailers can’t find anywhere else. It allows the interrogation of structured and unstructured data about customer interactions with retailers across channels. Smart maps show where people work and play, where they travel, and what their priorities are. That data is critical to strengthening customer engagement.