Small- to mid-sized retailers have an inherent omni-channel merchandising and inventory management advantage over their big-box competition; they know their customers. Modern software applications support that advantage, creating a unique opportunity for small- to mid-sized retailers to shine.
The malls and shopping centers of America are littered with the ghosts of fashion retailers that once ran a thriving business–Fashion Bug, Cache, Casual Corner. Whether it was ecommerce, larger competition, a recession or the failure to embrace a new technology or fashion trend, they found themselves unable to adapt.
The pressure to create an integrated shopping experience in support of omni-channel retail strategies is very real. But there is no “finish line” when it comes to omni-channel success. It’s not just a matter of creating the right experience, it’s a matter of creating a better experience than the guys down the street…and sustaining it.
2016’s consumer is a digitally savvy shopper who expects to find and receive the products they want, when they want them. To complicate matters further, they’re armed with a slew of digital devices and online resources. As a result, today’s consumer carries no qualms about ditching their brand loyalty in exchange for a better deal or faster shipping.
When launching their new English website, LUSH-the well-known manufacturer of natural cosmetics - made sure to support their products with attractive images and Inspiring copy. After only a few months, their Content Commerce strategy is starting to pay off: online orders have increased by 64%, website visits by as much as 75%.
The MultiSight Gateway is an appliance running an embedded Linux® operating system. The system does not support direct end-user access or OS level interaction thus minimizing security vulnerabilities. Unnecessary services and ports are turned off under normal operation to minimize security vulnerabilities.
Retail is a location-centric business. Every transaction; every customer's home address, online search, and IP connection; every coupon offered and used; every delivery, store, and missed omni-channel purchase—each one of these can be analyzed and connected to any and every other action by location.
Customers and employees are smarter and more demanding than ever. And today’s current generation of associates expect a work environment that is digital and “smart.” In terms of workforce management (labor scheduling, time and attendance, and task management), that means solutions that run on smart phones and mobile devices are a prerequisite for retailers.
How a unified approach accelerates the journey to omnichannel, creating competitive advantage along the way
Superior Retail Allocation from DC to Store Door Requires the Right Resources.
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