When Berkshire Blanket started selling online to consumers in November 2011, its intention had been to become a retailer. With experience, however, it instead embraced its role as a brand manufacturer that happens to have an online presence, too.
This May 2016 commissioned study conducted by Forrester Consulting on behalf of Oracle reports key findings from a survey of 250 eCommerce decision makers on shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions.
Having a nice website, online product catalog and a strong digital presence alone are no longer differentiators in the marketplace, and since customers are more empowered than ever today, the new reality is that customer experience is king. Competition is also pushing prices down and speeding the pace of change in virtually every market.
To be honest, this conversation is probably a little late.Open source ecommerce vendors have been touting their financial accessibility and developer ecosystem for years. The e-commerce market continues to grow at break neck speeds and while innovation is generally more valuable than price performance it certainly has remained a factor in the overall evaluation process. We’re going to evaluate this assumption and a few others in this document.
According to the July 2015 Forrester Research, Inc. report entitled "Brief: Oracle Commerce Gets the Cloud Treatment," nearly 73% of online retailers have already or plan to make a full or partial shift to using SaaS-based commerce technologies within two years.
Forrester predicts that by 2019, SaaS commerce investment will account for nearly three-quarters of the market spending on ecommerce software. In this white paper, you'll learn the 6 key questions to ask your vendor before you select a SaaS e-commerce solution.
With a powerful, modern cloud commerce solution, e-commerce sites don’t need to sacrifice functionality, customization, or site experience to gain agility. Download this whitepaper to learn four key considerations to keep in mind when evaluating SaaS commerce solutions to achieve agility without compromise.
Once seen as a threat to brick-and-mortar retailing, smartphone-assisted shopping has proven to be a significant contributor to in-store experience and is driving customer loyalty. Retailers that embrace WiFi to deliver on the spot information to employees and customers are at the forefront of new forms of omni-channel engagement that can mean tremendous competitive advantage.
The WAN plays a critical role in moving toward a cloud-centric IT environment. A hybrid IT environment will only work if the networks connecting the different pieces are reliable and meet application performance requirements. High performance WANs are critical as enterprises are increasingly placing a huge focus on cloud connectivity.
Agility has become a major challenge as leaders struggle to modernize their businesses. To anticipate disruptions and stay ahead of the curve, companies are investing in data analytics, digital, and security technologies. The cloud has become a critical part of this transformation. But one of the major delivery vehicles of the cloud— the network—is often merely an afterthought, if it’s given any thought at all. To better understand these weaknesses in cloud strategies, Boston Consulting Group conducted a study on the future of networking in the cloud.
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