Automotive technology developments have given us steady advances in performance, safety, and the overall driving experience. Retailers can apply similar technology to improve associate performance, customer safety, and the overall in-store shopping experience.
A successful omnichannel experience focuses on how to truly engage the consumer at every stage of the shopping journey, especially as they prepare to make a purchase decision at store-level. Realizing that the customer-facing associate is a critical catalyst at this final stage in the shopping experience, savvy retailers are starting to cultivate the wellbeing — and thus the prowess — of their sales teams. To drive employee engagement, retailers are instituting new initiatives that motivate staffers, drive productivity, foster long-term careers, and most importantly, create more engaged employees eager to drive customer satisfaction.
Every retailer wants to be innovative, but what does “innovation” mean in the modern retail landscape?
Making technology decisions in today’s rapidly changing and complex world is a challenge. The simple math of automation is no longer sufficient to capture the true return on workforce management technology investments. As technology becomes more powerful and integrated, retailers are rethinking how they define the value created by these solutions, focusing on accuracy, visibility and accountability, not just cost savings.
Businesses that have a clear customer-centric strategy require a flexible and scalable software infrastructure in order to be successful in a disruptive marketplace. Introducing a Microservice methodology - as complex and startlingly it may seem at first glance - is the next logical step.
Amid price wars, promotional fatigue and ever decreasing margins, new research confirms UK retailers are selling an increasingly large proportion of inventory off at discounted prices. This is good news for consumers, who have become accustomed to searching out bargains during the likes of discount events like Black Friday and Cyber Monday. However, this trend is having negative impact on the UK retail’s bottom line.
Small- to mid-sized retailers have an inherent omni-channel merchandising and inventory management advantage over their big-box competition; they know their customers. Modern software applications support that advantage, creating a unique opportunity for small- to mid-sized retailers to shine.
The malls and shopping centers of America are littered with the ghosts of fashion retailers that once ran a thriving business–Fashion Bug, Cache, Casual Corner. Whether it was ecommerce, larger competition, a recession or the failure to embrace a new technology or fashion trend, they found themselves unable to adapt.
The pressure to create an integrated shopping experience in support of omni-channel retail strategies is very real. But there is no “finish line” when it comes to omni-channel success. It’s not just a matter of creating the right experience, it’s a matter of creating a better experience than the guys down the street…and sustaining it.
2016’s consumer is a digitally savvy shopper who expects to find and receive the products they want, when they want them. To complicate matters further, they’re armed with a slew of digital devices and online resources. As a result, today’s consumer carries no qualms about ditching their brand loyalty in exchange for a better deal or faster shipping.
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