Articles By Erin Harris

  1. Tackling Browse Abandonment
    4/14/2016

    Cart abandonment has been all the rage over the past two years. Marketers searched for applicable technologies and fine-tuned their processes in order to entice customers to revisit their online shopping carts and complete the purchase. Recent research conducted by Bronto found that many customers do not find cart abandonment emails intrusive but rather regard them as useful, personalized reminders about their idle carts.

  2. The Key To Customer Engagement Success
    3/30/2016

    There’s no question that in retail, turnover’s high and employee training takes time, money, and effort, but it behooves retailers to invest in their most valuable asset — the associate.

  3. Location-Based Marketing Tech Spending On The Rise
    3/17/2016

    Location-based technologies continue to help retailers build brand advocates and deliver contextually relevant messaging to customers. Indeed, The Location Based Marketing Association (The LBMA) just released its Global Location Trends Report, which is based on the findings from an online study conducted in the United States, Canada, Germany, the United Kingdom, and Singapore. Owners/co-owners, CEO/Presidents, CMOs, and Marketing Managers participated in the online survey to share their current usage and investments in location-based marketing as well as future goals on implementing this technology. 

  4. Retailer Donation Challenge: Give The Gift Of A Loving Home
    3/8/2016

    Is your organization is interested in giving back? Today’s your lucky day. Darren Singer, SVP Retail Health and Wellness at Shopko Stores, has issued a donation challenge to like-minded retailers and partners to join Retail Orphan Initiative (RetailROI) to make a difference. If you're unfamiliar with RetailROI, its purpose is to raise awareness and provide real solutions for the more than 400 million vulnerable children worldwide.

  5. Prioritizing Order Management
    2/18/2016

    According to a report by Boston Retail Partners (BRP), in the next 3 years, 250 percent more retailers are transitioning to a single order management solution (OMS) to support a unified commerce experience across all channels.  BRB explains in its report that integral to unified commerce is a unified commerce platform — a single centralized commerce platform for all channels, combining traditional POS, mobile, Web, clienteling, order management and fulfillment into a consolidated, real-time platform.

  6. Associates & Analytics: A Customer Experience Win-Win
    2/17/2016

    Big Data was a big topic at the 2016 NRF BIG Show, but to no surprise, the topic that seemingly screamed from Javits’ rooftop was analytics. Practically every technology vendor we met with touted its expertise in delivering mission-critical analytics at breakneck speeds to help retailers better run their businesses. That’s good news for retailers, as acting on the key findings from swarms of data is just one of the ways retailers are differentiating themselves from the competition; they do so by predicting trends and preparing for future demand.

  7. Wrigleyville Sports Hits Inventory Visibility Home Run
    2/17/2016

    By shifting its core business operations to a cloud-based single unified platform, this specialty retailer achieved inventory visibility, expanded its fulfillment offerings, and improved the customer experience.

  8. It’s Time To RISE: A Recap Of One Of Retail’s Newest And Best Events
    1/26/2016

    The 2016 NRF BIG Show may be in the rear-view mirror, but the countless data attendees gathered before, during, and after the show will help retailers improve their businesses in 2016 and beyond. I had the pleasure of attending a few pre-NRF events, including RISE (Retailer Innovation & Shopper Expertise Symposium) held The Gansevoort Park Avenue. RISE’s tagline, “to unite the most experienced, accomplished, and respected leaders in the industry … and to celebrate the future of retail, diversity, and innovation,” exceeded expectations.

  9. What To Expect At The 2016 NRF BIG Show
    1/11/2016

    The 2016 NRF BIG Show is within reach, and you’re probably just as excited as we are to see what the event has in store.

  10. Innovation In 2016: Driving The Customer Experience
    12/16/2015

    As 2016 gets underway, retailers must be well past the point of retail-as-usual. We’re in an industry in transition, and, as such, I’d like to share some transformative trends that innovators will leverage to shape customer engagement in 2016.