Retail IT Featured Editorial

  1. Target Unveils New AR Feature On Its Mobile Website

    New “See It In Your Space” feature allows shoppers to visualize products in their own rooms.

  2. Analytics Could Help Predict Store Closings

    AI and other technology could help analyze data to help determine future of stores.

  3. New Partnership Aims To Help Harness Emerging Technology For Retail

    RILA and Zebra Technologies will work together to further the global retail industry.

  4. Neiman Marcus Adopts New “Digital First” Strategy To Boost Customer Engagement

    Neiman Marcus has unveiled a new "Digital First" strategy designed to further its position in the luxury retail space "by anticipating customers' evolving behaviors and engaging them more deeply to drive traffic online and in stores," according to a company press release. The company also reported total fourth quarter revenues of $1.12 billion, reflecting a 0.5% decline in same-store revenues from the year-ago quarter.

  5. 5 Ways Retailers Can Boost Their Email Marketing ROI

    The holidays are approaching and smart retailers know email is an effective channel for reaching customers. In terms of ROI, email is the most effective marketing channel, generating an average of $38 for every dollar spent. And consumers consistently rate email as the top channel for brand communications — regardless of age. From millennials to Baby Boomers, a majority of consumers prefer email.

  6. The Personalization Myth: Why Most Email Programs Suck

    Ask yourself this: Do your customers find your marketing emails useful? Honestly, do they? A statistic I came across from Fluent suggests consumers think marketing emails are consistently useful only 15 percent of the time and not useful nearly 60 percent of the time.

  7. Why Legacy Material Handling Systems Stunt Omni-Channel Growth

    Yesterday, today and tomorrow.  As supply chain professionals, we are faced with having to meet the challenges of the most rapidly changing environment witnessed in more than a generation.  Ecommerce is being thrust upon us at a breakneck speed.

  8. Retailers Should Leverage Ecommerce This Holiday Season To Challenge Amazon

    As the holiday shopping season gets closer, companies are scrambling for their share of an expected $929.15 billion in sales from November and December. Within that spend, more than 10% of total sales will happen online, and Amazon is the undisputed king of that market.

  9. How Apps Are Being Shadowed By Messaging

    Businesses have prioritized interacting with customers through mobile devices to create stronger relationships. They have even developed their own apps to better communicate with their customers as a personal touch. However, according to PC World, the amount of apps downloaded has decreased by 20 percent in 2016. Are consumers settling with the popular used social media apps and decreasing their need for other apps? On average, consumers hardly download even one app in a month’s time.

  10. Target Launches New “GPS For Your Shopping Cart”

    New beacon and Bluetooth technology will help consumers find their way through busy stores.